Keynote speakers

John Everard Tunbridge (Professor Emeritus)
Carleton University - Canada / UK
Heritage Tourism

John Tunbridge graduated from the Universities of Cambridge (Geography 1st.Class Hons) and Bristol (Ph.D.), and continued on to a junior faculty position at Sheffield. In 1969 he was appointed to the Geography faculty at Carleton University in Ottawa, Canada, where he based his career until formal retirement as Professor Emeritus in 2008. Following earlier visiting positions in Australia (New England), the UK (Portsmouth) and South Africa (now Kwazulu/Natal), during retirement he has served as Visiting/Adjunct Professor at Brighton (UK) and Curtin (Australia) Universities. His research interests are in heritage and related tourism, in which field he has published extensively, notably in a 30-year collaboration with the late Gregory Ashworth (Groningen University) following earlier association at Portsmouth. He remains active part-time and is currently honoured by publication of his work in Polish by the International Cultural Centre in Krakow.

Sustainable heritage tourism: some global insights for northern Portugal

This presentation will consider insights from global heritage tourism experience which may guide the Chaves region in its quest to develop its tourism economy. Particular reference will be made to the author's experience in Canada and South Africa, also Australia and New Zealand. The approach is not primarily concerned with tourism theory but rather will consider the issue from a geographical perspective, focusing upon location and spatial relationships, and factors of environment and landscape. Beyond geographical context and its comparative insights, however, the sustainability of heritage tourism depends upon how heritage is interpreted and managed, and whether as benign or 'dark': this is a critical theoretical and practical issue on which the evolution of global perspectives is relevant to the enduring success of heritage tourism in Chaves and its region.

Peter Davis (Emeritus Professor)
Newcastle University - UK
International Centre for Cultural and Heritage Studies

He is the author of several books including Museums and the Natural Environment (1996), Ecomuseums: a sense of place (1999; 2nd edition 2011) and (with Christine Jackson) Sir William Jardine: a life in natural history (2001). He edited Making Sense of Place (2012); Safeguarding Intangible Cultural Heritage (2012), Displaced Heritage (2014), Changing Perceptions of Nature (2016), Heritage and Peacebuilding (2017) and The Routledge Companion to Intangible Cultural Heritage (2017).

The ecomuseum – a sustainable approach to cultural tourism and ecotourism?

Marko Koscak & Tony O'Rourke
Faculty of Tourism Brežice, University of Maribor, Slovenia Co-operatives UK 

Marko Koscak is a geographer, engineer and planner based in Slovenia. Since 2002, he is part-time self-employed as a consultant in rural and regional development and related areas such as Sustainable Community Development, Rural Tourism, Economic Diversification in farming communities, Sustainable Heritage Tourism, Cross-border Cooperation and Product Development. Since 2012 he is a Professor at University of Maribor – Faculty for Tourism Brežice, Slovenia.

Tony O'Rourke has teaching experience in various European universities in strategic management and financial markets. He was CEO of a EU regional group promoting SME financing – including SME tourism enterprises. He has monitored EU projects and contributed country risk analysis for Dun & Bradstreet. He was director of continuing education for financial services and a professor at the University of Stirling. He is now a research adviser for Co-operatives UK on micro/small financing and tourism.

Tourism and sustainability - the push/pull dilemma

It would appear inevitable that sustainable tourism - by which we may include eco-tourism,
cultural & heritage tourism, active & adventure tourism - is driven by a desire to meet and
match sustainable principles. In other words, the concepts of sustainability and
responsibility applicable to tourism will tend to PUSH tourism projects into matching those
requirements, and this would generally be regarded as an appropriate situation. Yet at the
same time, our research has indicated that there are conditions where sustainable local
tourism initiatives have created an environment empowering tourism to act as a driver for
regions/communities to respond in an ecologically sustainable way. This is not solely in
regard to tourism activity, but also to PULL sustainable actions within the local and regional
environment outside the tourism envelope. In other words, should we always regard
sustainable tourism as simply following pre-ordained structures, or may we see it also as
being a powerful driver to create sustainable thinking and activity on a far wider scale?


Dragana Lucija Ratković Aydemir (Practitioner)
Interpret Europe / Muze - Croatia
Cultural Tourism; Heritage interpretation

Dragana Lucija Ratković Aydemir (born in 1969 in Zagreb, Croatia) completed her studies of Comparative Literature and Art History at the University in Zagreb and later obtained the European diploma in cultural project management (Marcel Hicter Foundation from Brussels). After decades of working at the Croatian Ministry of Culture on cultural heritage protection and after her UNESCO scholarship in Poland, she founded the MUZE/MUSES Ltd in Zagreb in 2005, the first niche company to manage projects in culture and tourism in Croatia. By linking knowledge in the areas of cultural heritage protection, museology and interpretation of heritage, cultural policies and cultural tourism together with cultural and heritage management skills, Dragana Lucija and her team act as partners in the process of quality planning and professional management of projects of interpretation and presentation of heritage and the design of heritage attractions for visitors across Croatia and neighboring countries. She is the Vice-President of the Croatian Association for the Interpretation of Heritage “Interpret Croatia", the National Coordinator of “Interpret Europe” in Croatia and a member of several professional associations such as ICOM and ORACLE.

Heritage Interpretation, Communities and Sustainable Tourism

Combining multidisciplinary approach, teamwork and competences in the area of museology and ecomuseology, cultural management, interpretation and presentation of heritage and the development of visitor experiences, inspired ideas from the field of culture and tourism become economically viable and high-quality projects, promoters of knowledge and progress. Through the examples realized in Croatia in the last ten years, we will become acquainted with key themes in the field of interpretation, presentation and sustainable developmental use of heritage, especially intangible, and how museums can be the carriers and promoters of innovation and progress in the communities in which they operate.


Antonio Miguel Nogués-Pedregal (Associate Professor)
Universitas Miguel Hernández - Espanha

Cultural Heritage Tourism Meaning production

Associate professor of social anthropology at the Universitas Miguel Hernández (Spain) and former Head of the Department of Social and Human Sciences. Since late eighties, his research interests focus on the relationship between tourism, power, cultural heritage and development in Spain and Latin America, where he has carried out his fieldwork. He delivers seminars and carried out research stages as Visiting Scholar in different universities: University of Oxford (United Kingdom), KU Leuven (Belgium), Johannes Gutenberg-Universität (Germany) or Univerza v Ljubljani (Slovenja). He edited Cultura y turismo (Signatura ediciones 2003) and Culture and society in tourism contexts (Emerald 2012). Some of his scientific articles has been translated into English, German and Italian and he has been recently acknowledged as one “of the [two] most important scholars of the anthropology of tourism in Spain since the 1990s” Anthropology News 55 (9-10), pp. 31

Cultural-ecological sustainability in tourism contexts

Tourism contexts develop characteristic dynamisms that are determined by the place’s cul-tural-ecological rhythms. In most cases, tourism developments always consume someone’s territory. However, stakeholders mainly approach sustainability in tourism contexts from environmental and/or economic perspectives. Socio-anthropological studies on tourism have shown that territory is not just a very complex social construction upon which the many cul-tural-ecological practices and interrelations constituting a society occur: they show, rather, that is the very complexity that determines the costs of the business activities related to tourism. In other words, social sciences research have unveiled that the time sensitivity dis-tilled by land and landscape for the different human groups that live there and we know that tourism always consumes territories. Two different tourism development strategies are dis-cussed.